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Accelerate growth. This will last until 3 months.
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These are some important metrics for tracking across the GTM
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| Category | KPI | Target Goal (90 Days) |
|---|---|---|
| 🧩 App (Core Product) | Total Wallets Connected (App) | 5,000 wallets |
| Total Value Locked (TVL) | $40M+ TVL | |
| Loopr Positions Created | 3,000 positions | |
| Daily Active Users (DAU) | 750+ by Day 90 | |
| Unique Visitors (Landing + App) | 35,000+ unique visits | |
| New Wallets per Week (Avg.) | ~100 per week | |
| 🏆 Leaderboard (Gamified Growth) | Wallets Connected | 7,000 total wallets |
| Avg. Points (Calories) Earned | ~10,000 per wallet | |
| Leaderboard Participation Rate | 30% of leaderboard wallets ranked | |
| NFT Claims (if used) | 60% of leaderboard users | |
| Referrals | 2,000 Wallets | |
| 🌐 Community | ||
| X Total Followers | 10,000+ | |
| Active Discord Members | 1000+ | |
| Weekly Engagement Rate (Posts) | 8–10% | |
| Ambassador Signups | 500+ |
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Overview: Execute a coordinated omni-channel marketing push focused on community building, engagement, and feature validation. The leaderboard will act as the central user magnet, supported by content, campaigns, and feedback loops.
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| Channels | Main Use |
|---|---|
| X (Twitter) | Primary awareness driver. Share leaderboard updates, memes, product teases, giveaways |
| Discord | Core community hub for real-time support, events, AMAs, and feedback collection |
| Website | Central info base with leaderboard, live stats, product updates, and CTA buttons |
| Farcaster | Engage crypto-native early adopters through threads, polls, and drops |
| Telegram | Lightweight support and alpha updates for mobile-native crypto users |
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Example of weekly content
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| Channel | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|---|---|
| Twitter/X | 📊 Leaderboard Recap Thread (top 10, Biggest gainers) | Design Deep Diver Thread | 😎 Meme / Midweek Leaderboard Push | 🎙️ AMA or Partner Collab | 🐸 Meme contest / Community shoutout | ⚡ Flash drop or weekend challenge |
| Discord | 💬 Weekly kickoff thread | 🗓️ AMA prep / midweek check-in | 📢 Weekend event announcement | 🎮 Casual hangout / Alpha Hours | ||
| Website/Blog | — | Weekly Article | — | Update change log | — | — |
| Farcaster | 🧵 Weekly “What’s your move?” | 🔒 Share early feature alpha | 📈 Midweek Yield Stats Thread | 🧵 AMA insights or live thread | 🚀 Top leaderboard climbers roundup | 🧪 Quiz or poll |